Launching Spring 2026
MATTE is a ceremonial-grade matcha born from Uji's oldest tea gardens — designed for those who understand that stillness is its own kind of power.
Our craft
Only the youngest, most tender first-flush leaves are selected — hand-picked once a year from century-old gardens in Uji, Kyoto's premier tea region.
Milled at low speed on traditional granite stone wheels, preserving delicate amino acids and volatile aromatics that high-heat industrial grinding destroys.
Extended canopy shading forces the plant to produce elevated L-theanine, the compound responsible for matcha's calm, focused clarity without the crash.
We source directly from a single, fourth-generation farming family. No brokers, no blending, no compromise — full traceability from garden to tin.
Our philosophy
MATTE was born from a single conviction: the way you prepare your matcha shapes the way you move through your day. Rushed rituals produce rushed thoughts. We designed every detail — from tin weight to powder texture — to invite you to slow down.
We work with one farm. One harvest. One standard. Anything less would be noise in a world that already has enough of it.
The collection
Entry Tier · Everyday
Smooth, approachable, and versatile. Perfect for lattes, baking, or your first foray into ceremonial matcha ritual.
Signature Tier · Ritual
Our signature blend. Vibrant emerald hue, deep umami, and the clean clarity that defines what ceremonial matcha should taste like.
Reserve Tier · Collector
The pinnacle. Single-cultivar, hand-milled in micro-batches. For those who have tasted everything and know exactly what they're looking for.
Early access
Reserve your tin before the public launch. Founding members receive 20% off their first order and early access to the Kiwami Reserve release.
No spam. Unsubscribe any time. Launch Q2 2026.